(…) We have successfully organized an event in the Royal Gardens with some 50 skaters participating in the contests, some of them joining us extra from Phnom Penh. We believe that skateboarding is more than a sport. Skateboarding gives the kids a chance to express themselves freely, creates a positive you-can-do-it and problem solving mindset which goes beyond their board and takes them through life. Skateboarding gives the youth an alternative, it builds a sense of community, inspires and sparks creativity. And this is exactly what we believe has happened in the park on Saturday – thanks to you!
(…) The online response to the event was massive and we made sure that the name & logo of your brand were properly tagged. You were mentioned on our promo video which we rolled out as a Facebook and Instagram ads. Thanks to support from Facebook friends it has been seen 33,268 times and reached 139,520 people of a carefully selected young, art-, sports- and tattoo-oriented audience in Phnom Penh, Siem Reap, Bali, West Java and Bangkok. Our event reached 54,737 people online with over 200 events responses and 448 link clicks. We calculate that the event in the park gathered approximately 150 people (out of which approx. 50 were skaters) and around 60 people in the after-party.
We think that it is a very good start and we would like to see more of it happening in the future. We are thinking of running a dedicated MIRAGE skateboarding program and reaching out to even more youth. One of our members, Hayato, has already started it, teaching skateboarding to children of one of Siem Reap’s orphanages. We think that there is a potential to expand in a long-term and sustainable way and we also see huge interest from the youth community.
Thanks once more!
Serey, Hayato, Sumi and Florian